I read this interesting interview with one of IMG’s super agent Ivan Bart. He is responsible for creating the careers of some of the most beautiful faces in fashion and media.

I loved how we answered the question to model’s celebrity and the cycle of the industry from going to famous models back to anonymous models. For him, it comes down to personality. This is a great tip for young aspiring models out there. Cheers!

About five years ago, there seemed to be a trend for fairly anonymous models, which then gave way to models with more personality, and now we have celebrities or model celebrities who are recognisable to those with no interest in fashion. Do you think that this is a permanent shift in the status of models or do you see the pendulum moving back to anonymous models in years to come?

I always believe in personality. Lara Stone is an overnight success who has been around for 10 years. And so is Miranda Kerr. There’s no overnight success; it just appears that way. Carolyn Murphy went to Paris and to school three times before it happened for her. After the supermodel, there was a hunger and desire for designers to just design clothes and let them speak for themselves, so they were looking for new faces. These girls weren’t developed yet, they were sent down the runway literally just after getting off a plane from Eastern Europe. I’m in the business of management and development. I know that it takes several years to understand the business and to know yourself and what you want. Those girls weren’t being considered and designers didn’t want to do personality. I feel like what was going on was that the girls were just so young, when in fact the trend in the industry is experience. The reason why there are
models with personality now is that the industry realised they needed experience, the experience of Miranda Kerr and Lara Stone — who really understand how to wear clothes, how to sell clothes, how to make you feel good when they walk into a room. So you say, ‘Uh, I would like to work with her again.’

Lara Stone

Miranda Kerr

Carolyn Murphy